10 most avant-garde brands for women

As part of International Women’s Day, Dezeen brought together products specially designed for women – covering everything from periods, the education of children and sex.



Hairy jewelry by Naama Agassi

This fringed jewel from designer Naama Agassi is intended to be worn on areas of the body where hair growth is generally considered bothersome for women. Agassi, who took inspiration from the colors and tasseled elements of formal uniforms, hopes the pieces will encourage a “renewed aesthetic appreciation” of body hair.


Peter Astbury's bracelet against menopause symptoms

Grace Bracelet by Peter Astbury

Intended to appear as a fashion accessory, the Grace bracelet helps postmenopausal women to regulate and reduce their hot flashes via an integrated cooling system. The design, which comes with a smartphone app, is also meant to be a less invasive option than other treatments like hormone replacement therapy.

Find out more about the Grace bracelet ›


Roundup: Design for women

Sexual Healing by Nienke Helder

A horsehair brush and a silk kimono are part of this set of sensory objects created by Dutch designer Nienke Helder to help women victims of sexual abuse. Helder, who came up with the idea for the project from his own trauma experiences, says “giving someone an object and incorporating it into therapy opens a lot of doors for conversation.”

Find out more about the Sexual Healing project ›


CES: Willow Breast Pump

Cordless breast pump by Willow

This breast pump designed by the American brand Willow allows new mothers to express their milk without plugging into a power outlet or undressing. Instead, a teardrop-shaped machine fits inconspicuously under a woman’s bra and quietly sucks milk into a pocket stored inside.

Find out more about the Willow breast pump ›


Nike’s Pro Hijab

To create the Hijab Pro, Nike teamed up with leading Muslim female athletes who educated the brand on how the garment could be optimized for athletic performance. The resulting design, which features just one layer of fabric, was constructed from a safe, breathable and completely opaque mesh.

Learn more about the Hijab Pro


Tampliner by Callaly

After a study found that more than a quarter of women were unhappy with their choice of menstrual product, British start-up Callaly set out to create an alternative. The resulting Tampliner combines a tampon with a mini panty liner, providing the wearer with additional security during menstruation – without the need for a separate pad.

Learn more about the Tampliner


Roundup: Design for women

Joy sex toys by Christy Chan

Christy Chan designed these sex toys to look like everyday household items in order to normalize sex and break the taboos she felt around female masturbation. The range, which is called Joy, includes an hourglass with integrated vibrator and a body wash brush whose handle serves as a dildo.


Rinsable pregnancy test by Lia

American start-up Lia created the world’s first disposable pregnancy test in hopes of offering women more privacy should they face this situation. Made from the same non-woven natural plant fibers that make up most toilet paper, the design is also meant to be an environmentally friendly alternative to plastic testing methods currently on the market.

Find out more about Lia’s pregnancy test ›


Nixie Girl menstrual cup by Ailsa Inglis

Nixie Girl menstrual cup by Alisa Inglis

Alisa Inglis created the Nixie Girl in an attempt to combat the stigma surrounding unconventional vintage products. After studying the design of existing menstrual cups, Inglis adapted their product to make it more appealing to novice users and to encourage its use in young girls.

Learn more about the Nixie Girl ›


10 most avant-garde brands for women |  Dezeen

D by Dame reusable applicator pad

By finding a sustainable approach to rules, British start-up Dame has created the world’s first reusable tampon applicator. Made with antimicrobial properties that help keep it clean, the D intends to reduce plastic waste produced by disposable menstrual products that often cannot be recycled.

Learn more about Applicator D

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