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3 Oaks Gaming partners with iSoftBet to expand its distribution network – European Gaming Industry News

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Innovative partnership heralds an exciting proposition for operators looking to add sports betting to their product lineup

ATLAS-IAC, a leading Lisbon-based sports betting and PAM software developer, recently relocated from Kyiv, has teamed up with RPM Gaming, the rising star in digital and retail betting, to launch a highly automated “risk-free” sports betting before that date. key igaming summit of the week in Amsterdam, iGB Live! (July 5-8).

RPM Gaming has added its sales, account management and operations expertise to ATLAS-IAC’s exciting technology business to bring to market the very latest advances in artificial intelligence technology, internal CRM and automated trading tools.

Additionally, should an operator seek to mitigate the inconvenience by onboarding the new cutting-edge bookmaker, this dedicated and innovative partnership will now cover all commercial risks associated with the performance of its services as a statement of the capability of its betting platform. underlying sports to be delivered in any market.

This game-changing sportsbook can now be embedded as an iFrame on a risk-free structure and leverages ATLAS-IAC’s unique pricing models, allowing customers to enjoy sophisticated and responsive in-game odds all the way to the last second of a game, with competitive prices on all sports. This partnership comes at just the right time for this summer’s sporting extravaganza, alongside a landmark FIFA World Cup to follow later this year.

Powered by live data and machine learning AI tools, ATLAS-IAC’s automated software now allows small teams of operators to focus on marketing decisions and eliminate the manual labor needed to execute most existing systems. To this end, ATLAS-IAC Sportsbook provides flexible and modular solutions to support each client’s tailored operational strategy.

This sports betting solution is also paired with a proprietary Player Account Management (PAM) platform, which is integrated with industry-leading providers for casino game content, virtual sports, free games and options. flexible payment processing, affiliate systems and responsible KYC databases. It also leverages proprietary BI and CRM tools that mitigate customer abandonment in an era of tightening and merging international regulations.

ATLAS-IAC’s state-of-the-art technology and agile tools help overcome local regulatory challenges through a lightweight physical deployment supported by centralized control systems, delivered in conjunction with RPM Gaming.

RPM Gaming Director Richard Thorp said: “We are thrilled to have teamed up with the true geniuses behind ATLAS-IAC, and look forward to a long and successful future together, joining in a host of new operator and casino collaborations around our technology. cutting edge in sports betting.

“ATLAS-IAC and RPM now provide brands with everything they need to run a responsible sports betting and gaming business, with comprehensive reporting, social responsibility tools, bonus tools, segmentation, payouts and data analysis. And with ‘risk-free’ trading available to any potential partner uncertain about taking the plunge, our unique underwriting stamp of approval sets us apart from the competition in terms of trading ability and commitment to making all of our partnerships work.

“iGB live! has always been one of my favorite peaks in one of my favorite cities. The friendly backdrop of Amsterdam seems like the perfect place to unveil sports betting’s best-kept secret: ATLAS-IAC. I am already impressed with the quality, quantity and diversity of the delegates on site, so I look forward to meeting old and new friends.

Sergei Efimenko, CEO of ATLAS-IAC, added: “We are delighted to have joined forces with the seasoned professionals at RPM Gaming, whose management team has decades of industry-leading sports betting experience.

“ATLAS-IAC will use iGB Live! to showcase its entire portfolio of innovative betting products and trading tools, all of which have been developed in line with our mission statement to advance the evolution of the industry towards true automation.

“Given the market demand and the way operations are conducted today, we are convinced that the future lies in the automation of all operational processes: trading, risk management, anti-fraud and CRM. You don’t need rows of staff to run a strong and successful business. Instead, you need flexible, fully scalable software with maximum automation that will allow our elite and skilled team to configure and control all your processes. We believe the biggest risk for any betting business is staying with non-performing technology, and most operators will soon see this clearly.

“The ATLAS-IAC team and RPM Gaming will be in booth L70 throughout the week.”

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