Browns equips its dealer network with custom Midtronics battery testers – Other
Left to Right: Nilusha Kahingala, National Sales Manager, Battery Division, Browns; Nihal Panditha, Senior Director of Services, Battery Division, Browns; Ajith De Silva COO, Automotive and Computer Hardware, Browns and Thilak Weerasinghe, Owner, Ashen Motors – Kalubowila
Browns Batteries, a strategic business unit of Browns Group, has launched a special program to distribute Midtronics battery testers among its island dealer network with the goal of streamlining the process of battery testing and managing battery inventory.
Renowned American brand, Midtronics has been developing advanced battery management solutions since 1984.
As part of the first step of the said initiative, Browns will invest more than Rs 20 million to develop a custom battery analysis system for automotive and motorcycle batteries from Browns, including Exide, Lucas and Dagenite.
Browns plans to introduce Midtronics battery testers to 200 dealers during the first phase of the project. Resellers will be able to select the exact battery model from the analyzer system, which is a custom designed feature.
As this can easily be done with the push of a button, it dramatically reduces the time it takes to check the battery status compared to conventional methods.
With batch verification and code-based claim tracking options, dealers will be able to complete their routine tasks hassle-free. The tester can be upgraded with new features with software updates from Midtronics – the original manufacturer of analsyers – to meet the demands of the ever-changing automotive world. In addition, the Midtronics tester can be upgraded to function as a Battery Management Information System (BMIS), which is a cloud-based analytical solution designed to support the process of equipment management. battery test, dealership personnel and operational activities.
Commenting on the new initiative, Ajith De Silva, Cluster COO, Automotive and Hardware Cluster of Browns, said: “This will definitely redefine the process of battery testing and handling battery claims in the industry. In addition, this initiative will be an important step taken by Browns in our journey to provide the best after-sales service to the end customer as well as to the dealer ”.
With a presence in the market for over nine decades, Browns Battery dominates the automotive battery market with a significant 70% market share.
Browns is the exclusive distributor of Exide, Lucas and Dagenite automotive batteries in Sri Lanka. Fueled by a passion and commitment to drive innovation beyond the boundaries of excellence, Browns Exide, the best SLS certified battery in Sri Lanka, has been able to position itself as a world renowned product and strength , and to remain in the local market as the market leader despite the fierce competition created by different brands of batteries.
Browns offers a wide range of high quality lead acid batteries, solar batteries, deep cycle batteries and inverters (uninterruptible power supply units) to power the country.
Founded in 1875, Browns has thrived over the years to become a household name with a reputation as strong as its years long. Today, the prestigious Browns Group is one of Sri Lanka’s largest diversified conglomerates, managing a valuable and rapidly growing portfolio of brands in several key industrial sectors, such as automotive; energy production; agriculture and plantation; medications; investments; marine and manufacturing as well as recreation.