Climate journalist Eric Holthaus is launching a Twitter-based weather media startup called “Tomorrow.”
The company, which will be officially launched on Wednesday, will provide weather information through two new services announced recently by Twitter, including its newsletter platform called “Revue” and a Clubhouse-style audio offering called “Spaces.”
The idea, said Holthaus, who has covered climate issues for Slate and the Wall Street Journal, is to provide information that actually helps people cope with the weather, especially during crises like hurricanes and storms. .
“People want to know how the weather will affect them. No jargon or weather maps. Just ‘Tell me how this is going to affect me,’ ”said Holthaus.
The media start-up will offer a free daily newsletter of 100 words or less on local weather forecasts (hence the name “Tomorrow”), then a mix of paid and free content, including walk-in audio chats. you during extreme weather conditions, original climate journalism and a service that allows paid subscribers to ask meteorologists and climate experts an unlimited number of questions.
“In the event of an emergency or disaster, we will call on meteorologists from across the country to help answer readers’ questions, provide the option for live audio chats via paid Twitter spaces, or broadcast a clear rescue message. and concise across town and across the globe, ”said Holthaus.
The service will initially be launched in 16 North American cities and the Dominican Republic.
The staff – initially hired on a contract basis – include a few dozen climate writers, four part-time writers and 18 professional local meteorologists.
Holthaus is poaching local television meteorologists in much the same way that subscription sports media company The Athletic poached sports journalists from across the United States to cover local professional sports franchises.
“TV stations are cutting jobs because they don’t have the money to pay for them anymore,” Holthaus said. “It sucks because these people are great. Many have worked for 15 to 20 years and know their audience and their community. There are a lot of meteorologists working in this broken media model.
Start-up is something Holthaus has been planning for at least 10 years.
“I thought the weather is something that everyone has in common,” he said. “We all live it together. It is a collective event shared like very few things are.